New Product Introduction

Product Introduction: Poseidon Fishing Custom Rods

One of the great things about saltwater sportfishing is that the industry encourages great innovation and competition. For those of us who take fishing as more than a hoby, but as a lifestyle or a profession, innovation in gear can be the lifeblood of the industry. No where is this perhaps more true than within […]

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New Product Introduction

Product Introduction: Reel Life

There’s a lot of great saltwater fishing apparel out there. Some of it is really good and some of it is really bad. And some of it is Reel Life. Reel Life is a truly angler-dedicated company that boasts its loyalty to both fresh and saltwater fishing, and the designs of their apparel reflect both […]

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New Product Introduction

Product Introduction: Abel Reels

When it comes down to it, all anglers will tell you that what they really want from their tackle is performance. We all want tackle that works, and we want tackle that works in efficient, dependable ways. In the world of saltwater fly fishing, the demand for hard-working, reliable reels can often be met with […]

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New Product Introduction

Product Introduction: Infinity Weights from Lurecraft

While at the WaveSpin Reel booth at ICAST 2014, Russ Riley and Mike Paone introduced us to the Infinity Weight from Lurecraft Fisherman’s Shop. These weights use a unique spring-loaded fastener design to quickly attach the weight to a hook or other terminal tackle. In addition, the weights can be attached to each other to […]

New Product Introduction

Product Introduction: Kombo

There’s a new product coming out of Canada that re-thinks modular integration in fishing tools. The Kombo combines a fish club, a cleaning scoop, a filet knife, and a knife sharpener all in one tool. We’re not sure that the Kombo is going to reach the level of multi-tool fame as the Swiss Army Knife […]

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New Product Introduction

Product Introduction: Flying Fisherman Sunglasses

Flying Fisherman, the sunglasses company that developed its fisherman’s sunglasses in the Florida Keys, has added a couple of new models to their already impressive line of affordable, high-quality polarized sunglasses. The new Moroccos caught our eye at ICAST 2014. The crystal frames are great looking and the lens options give you not only style […]

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New Product Introduction

Product Introduction: Penn Battle II Spinning Reels

There is no question that PENN sits atop the pantheon of the fishing reel world–and has since World War II. At ICAST this year, PENN once again proved why it is one of the–if not the–most respected rod and reel manufacturers in the world. PENN claimed the Best Saltwater Reel award in the New Product […]

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New Product Introduction

Product Introduction: EGO S2 Slider Nets

Innovation is good. Smart innovation is great. When we first saw the new EGO S2 Slider net and accessory system, we knew we were looking at something great. The EGO S2 Slider is a modular, expandable handle system that attaches to landing nets and other components, like deck brushes and gaffs. The extendable handles are […]

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New Product Introduction

Product Introduction: FishHunter Mobile Sonar

Mobile sonar devices have emerged as one of the most exciting innovations of recent in marine electronics. Designed to provide fish-finding and bottom-contouring capabilities by way of a user’s smart phone or tablet, mobile sonar systems have made expert-level electronics available to small boat and personal watercraft operators. There are only a handful of companies […]

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New Product Introduction

Product Introduction: Arctic Ice and Chillin Brew

In an era when super coolers are rapidly taking over the market from conventional coolers, it only makes sense that someone develop a more effective coolant system for the new class of coolers. Arctic Ice has done exactly that, offering a rugged, reusable ice pack that maintains lower temperatures for longer time than traditional ice […]

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New Product Introduction

Product Introduction: Fiiish Crazy Sand Eel / Black Minnow

It’s not often that we see French tackle make its way into the US saltwater market, but the French company Fiiish (yes, a three-eyed fish) brought two new lures to ICAST this year: the Black Minnow and the Crazy Sand Eel. Both of the lures are similar in design, featuring three size options for heads […]

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New Product Introduction

Product Introduction: Montauk Fishing Gear’s GLO-Get’em

Montauk Fishing Gear has been producing top-of-the-line tackle for the serious saltwater angler for more than twenty years. What’s more is that they do so at affordable prices. Their offshore line of reels and lures have been rigorously tested in fishing environments ranging from Baja, California to the Florida Keys, to the legendary waters off […]

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New Product Introduction

Product Introduction: Savlen Sportswear by Levelwear

This year’s ICAST produced a lot of “WOW!” moments as Inventive Fishing moved from vendor to vendor, but perhaps none as jaw-dropping as this painting. Meet the work of Mike Savlen, who was on hand and producing live art at the Levelwear Booth. Savlen’s art is produced as a Levelwear clothing line, including t-shirts, polos, […]

New Product Introduction

Product Introduction: Flying Fisherman Passport Travel Rods

If you’re like us, you probably associate Flying Fisherman with their affordable sunglass line. However, the company unveiled a new series of Passport Travel Rods at ICAST which we can’t wait to test out in the field. Passport Travel Rods come in two versions, spinning and fly. The rod series was designed by Juan Gozio […]

New Product Introduction

Product Introduction: Gulf Coast Cooler System

Gulf Coast Cooler Company has introduced a new interlocking cooler system. The system allows users to integrate various coolers and component into a single unit using Gulf Coast’s “Dock-N-Lock” attachment system. At ICAST 2014, we took a look at the interlocking 65-quart and 35-quart cooler system and found it to have a number of great […]

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New Product Introduction

Product Introduction: Rat-L-Trap Super Nova

Bill Lewis Outdoors has again proven the aeonian eminence of the Rat-L-Trap line of lures with the introduction of the new saltwater edition of the Super Nova. Debuting at ICAST 2014, the Super Nova series (which is available in both fresh and saltwater versions) has been designed to up the ante in fish attracting features. […]

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New Product Introduction

Product Introduction: ORCA Coolers

Although ORCA coolers have been around for a few years now, Vice President of Sales Bill Terry provided Inventive Fishing with a walkthrough of what’s new for 2014. At first glance, the ORCA coolers look like a typical roto-molded coolers that compete with other companies such as Yeti and Engel. ORCA coolers come in five […]

New Product Introduction

Product Introduction: Columbia Solar Cast Zero

Let’s face it: when Columbia Sportswear puts a new technical-grade fishing shirt on the market, anglers are going to pay attention because Columbia has the well-earned reputation of making top-notch professional gear. So, when Columbia introduced their new Solar Cast Zero Long Sleeve Shirt at ICAST 2014 in Orlando, we had to take a look. […]

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New Product Introduction

Product Introduction: Shimano Surf System

  Shimano North America introduced several new products at this year’s ICAST in Orlando, Florida, including a first look at Shimano’s new Surf System. Ray Leyva, Surf Specialist for Shimano, introduced the surf system to the media in attendance and them met with Inventive Fishing to give us a closer look at the surf system. […]

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