New Product Introduction

LiveTarget Introduces Injected Core Technology Flutter Sardine

Video

In another innovative move, Live Target has released a new approach to lure manufacture: Injected Core Technology–ICT. In this video, Live Target’s Gary Abernethy introduces the ICT Flutter Sardine. The Flutter Sardine mimics a Sardine fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the […]

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New Product Introduction

Shimano Extends its Orca Lure Series with the New Orca Slim

Video

Shimano has extended its Orca lure series by adding the SP-Orca Slim. The Pop-ORCA Slim is the newest popper addition to the ORCA offshore lure series. This popper has a unique bubble chamber that was designed to maximize commotion, coupled with diving and erratic swimming action, this lure is sure to get the attention of […]

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New Product Introduction

MirrOLure Introduces their New Skin Series at Icast 2019

Video

MirrOLure is a premier manufacturer of high-quality inshore lures. Their MirroDine and and C-Eye lures are considered some of the best lures around for inshore species. This year at Icast in Orlando, MirrOlure introduced a new take on these classic lures, as well as some of their other lure models: the Skin Series. In this […]

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New Product Introduction

Shimano Extends Its Orca Lure Series with the SP-Baby Orca

Video

Shimano has extended its Orca lure series by adding the SP-Orca baby. This lure is a small subsurface lure that provides offshore anglers the ability to catch finicky pelagic species that are keyed in on smaller baits. With its small compact body and heavy center weight anglers won’t have to sacrifice casting distance. When fishing […]

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New Product Introduction

ChaseBaits Introduces Three of their Lures at Icast 2019

Video

Australian lure company ChaseBaits is making a splash in the U.S. with an array of saltwater lures. At Icast 2019, ChaseBaits Pro Chris introduced the Inventive Fishing team to three of these dynamic baits: the Smash Crab, the Flick Prawn, and the Ultimate Squid. This Inventive Fishing New Product Introduction is for informational purposes only. […]

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New Product Introduction

Z-Man DieZel MinnowZ Now Available in 5 and 7-inch sizes

Video

Z-Man has added 5 and 7 inch versions of their DieZel MinnowZ, providing a greater range of options for targeting bigger inshore fish like tarpon and cobia. In this video Miles “Sonar” Burghoff, host of the Sportsman Channel’s series Sweetwater, introduces these two new offerings from Z-Man. This Inventive Fishing New Product Introduction is for […]

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New Product Introduction

LiveTarget Rolls Out Injected Core Technology with the Slow Roll Shiner at ICAST 2019

Video

In another innovative move, Live Target has released a new approach to lure manufacture: Injected Core Technology–ICT. In this video, Live Target’s Gary Abernethy introduces the ICT Slow Roll Shiner. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor […]

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New Product Introduction

New Product Introduction: LiveTarget’s Commotion Mullet

Video

In 2017, LiveTarget won Best New Saltwater Soft Body Lure at the Icast New Product Showcase with the introduction of their Hollow Body Mullet. This year at Icast, Live Target introduces a modified version of the award-winning lure called the Commotion Mullet. In this video Jason South, host of Florida Adventure Quest, introduces us to […]

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New Product Introduction

New Product Introduction: LiveTarget Croaker Swimbait

Video

Last year LiveTarget Introduced their Swim Bait Series, and this year they have expanded the swim bait catalog to include a croaker imitator.  At Icast 2018, Jason South of Florida Adventure Quest took some time to introduce us to the new addition to the swim bait series. This Inventive Fishing New Product Introduction is for […]

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New Product Introduction

New Product Introduction: LiveTarget Fleeing Shrimp

Video

LiveTarget has delivered some incredibly life-like artificial shrimp in recent years. This year at ICAST 2018 in Orlando, Florida, they added to their shrimp offerings by introducing the Fleeing Shrimp a soft body, shrimp imitator that is rigged from the tail to mimic a fleeing shrimp on the retrieve. The lure took top honors at […]

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New Product Introduction

New Product Introduction: Savage Gear’s Mack Stick and Swim Squid

Video

Mads Grosell of Savage Gear has earned a reputation as an innovator in contemporary lure design. His focus on realism and 3D design has elevated him to the top of the industry, with many awards to his credit. This year at ICAST 2018, Mads took the time to introduce us to two new offerings in […]

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Gear Reviews

Gear Review: YoZuri 3D Inshore Popper

Video

Premiere lure manufacturer Yo-Zuri recently introduced their new 3D Inshore series, and we’ve been putting all five of these lures through their paces. In this review, we take a look at the 3D Inshore Popper, a great little topwater lure. Be sure to look for our reviews of the other four lures in this series […]

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Gear Reviews

Gear Review: Tidal Surge Manic Mullet

Video

Coming from the inshore fishing scene in Texas, Tidal Surge’s Manic Mullet is now being distributed by MirroLure. This great, soft-bodied bait is proving deadly on all kinds of inshore species ranging from reds to trout to flounder. FISH ON!  

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Gear Reviews

Gear Review: Bagley’s Rattlin’ B

Video

Classic lure manufacturer Bagley’s has added a great rattling crankbait to the their general purpose, multi-species lure catalog: the Rattlin B. Though not a saltwater-specific lure, it’s fish attracting abilities make this lure ideal for inshore anglers. FISH ON!  

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Gear Reviews

Gear Review: Live Target’s Trolling Lures

Video

Live Target, makers of incredibly life-like lures, has introduced two new trolling lures designed for offshore and nearshore fishing. The Live Target Spanish mackerel and the Live Target Cigar Minnow offer great  trolling consistency. Check out our gear review!  

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New Product Introduction

New Product Introduction: Shimano Coltsniper

Video

Shimano has expanded its line of Coltsniper Lures, and in this video Seth Funt introduces us to these new additions at Icast 2017. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of […]

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New Product Introduction

New Product Introduction: Yo-Zuri Inshore 3D Lure Series

Video

Yo-Zuri has introduced a line of new 3D inshore baits, including the 3D Inshore Surface Minnow, the 3D Inshore Minnow, the 3D Inshore Popper, the 3D Inshore pencil, and the 3D Inshore twitch bait. Captain Steve Ferrel took some time at Icast 2017 in Orlando to introduce us to the entire line. This Inventive Fishing […]

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New Product Introduction

New Product Introduction: Berkley Gulp!

Video

Berkley Gulp has revisited and revised their approaches to the Gulp bait. Berkley Gulp chemist John was kind enough to take some time at Icast 2017 to explain some of the characteristics of the improvements. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here […]

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New Product Introduction

New Product Introduction: LiveTarget Swim Baits and Soft Body Mullet

Video

LiveTarget‘s new soft body mullet won Best Saltwater Lure at Icast 2017, and in this video host of Florida Adventure Quest Jason South introduces us to the mullet, as well as the full line of saltwater swimbaits from LiveTarget. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested […]

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Gear Reviews

Gear Review: Egret Bait’s Zombie RIP Stick

Video

Egret Baits continues to produce top-notch lures that catch fish. Egret’s Zombie RIP Stick hard lure comes in a floating and a slow sinking model, and each has the movable action to attract fish. These lures are great for the inshore bite, enticing snook, redfish, and trout  with a uniquely designed swimming action that accounts […]

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