In another innovative move, Live Target has released a new approach to lure manufacture: Injected Core Technology–ICT. In this video, Live Target’s Gary Abernethy introduces the ICT Flutter Sardine. The Flutter Sardine mimics a Sardine fluttering in distress. The Inner-Core produces a vibrant flash, the feather hook creates drag and holds the hook in the […]
Shimano has extended its Orca lure series by adding the SP-Orca Slim. The Pop-ORCA Slim is the newest popper addition to the ORCA offshore lure series. This popper has a unique bubble chamber that was designed to maximize commotion, coupled with diving and erratic swimming action, this lure is sure to get the attention of […]
MirrOLure is a premier manufacturer of high-quality inshore lures. Their MirroDine and and C-Eye lures are considered some of the best lures around for inshore species. This year at Icast in Orlando, MirrOlure introduced a new take on these classic lures, as well as some of their other lure models: the Skin Series. In this […]
Shimano has extended its Orca lure series by adding the SP-Orca baby. This lure is a small subsurface lure that provides offshore anglers the ability to catch finicky pelagic species that are keyed in on smaller baits. With its small compact body and heavy center weight anglers won’t have to sacrifice casting distance. When fishing […]
Australian lure company ChaseBaits is making a splash in the U.S. with an array of saltwater lures. At Icast 2019, ChaseBaits Pro Chris introduced the Inventive Fishing team to three of these dynamic baits: the Smash Crab, the Flick Prawn, and the Ultimate Squid. This Inventive Fishing New Product Introduction is for informational purposes only. […]
Z-Man has added 5 and 7 inch versions of their DieZel MinnowZ, providing a greater range of options for targeting bigger inshore fish like tarpon and cobia. In this video Miles “Sonar” Burghoff, host of the Sportsman Channel’s series Sweetwater, introduces these two new offerings from Z-Man. This Inventive Fishing New Product Introduction is for […]
In another innovative move, Live Target has released a new approach to lure manufacture: Injected Core Technology–ICT. In this video, Live Target’s Gary Abernethy introduces the ICT Slow Roll Shiner. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor […]
In 2017, LiveTarget won Best New Saltwater Soft Body Lure at the Icast New Product Showcase with the introduction of their Hollow Body Mullet. This year at Icast, Live Target introduces a modified version of the award-winning lure called the Commotion Mullet. In this video Jason South, host of Florida Adventure Quest, introduces us to […]
Last year LiveTarget Introduced their Swim Bait Series, and this year they have expanded the swim bait catalog to include a croaker imitator. At Icast 2018, Jason South of Florida Adventure Quest took some time to introduce us to the new addition to the swim bait series. This Inventive Fishing New Product Introduction is for […]
LiveTarget has delivered some incredibly life-like artificial shrimp in recent years. This year at ICAST 2018 in Orlando, Florida, they added to their shrimp offerings by introducing the Fleeing Shrimp a soft body, shrimp imitator that is rigged from the tail to mimic a fleeing shrimp on the retrieve. The lure took top honors at […]
Mads Grosell of Savage Gear has earned a reputation as an innovator in contemporary lure design. His focus on realism and 3D design has elevated him to the top of the industry, with many awards to his credit. This year at ICAST 2018, Mads took the time to introduce us to two new offerings in […]
Premiere lure manufacturer Yo-Zuri recently introduced their new 3D Inshore series, and we’ve been putting all five of these lures through their paces. In this review, we take a look at the 3D Inshore Popper, a great little topwater lure. Be sure to look for our reviews of the other four lures in this series […]
Coming from the inshore fishing scene in Texas, Tidal Surge’s Manic Mullet is now being distributed by MirroLure. This great, soft-bodied bait is proving deadly on all kinds of inshore species ranging from reds to trout to flounder. FISH ON!
Classic lure manufacturer Bagley’s has added a great rattling crankbait to the their general purpose, multi-species lure catalog: the Rattlin B. Though not a saltwater-specific lure, it’s fish attracting abilities make this lure ideal for inshore anglers. FISH ON!
Live Target, makers of incredibly life-like lures, has introduced two new trolling lures designed for offshore and nearshore fishing. The Live Target Spanish mackerel and the Live Target Cigar Minnow offer great trolling consistency. Check out our gear review!
Shimano has expanded its line of Coltsniper Lures, and in this video Seth Funt introduces us to these new additions at Icast 2017. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of […]
Yo-Zuri has introduced a line of new 3D inshore baits, including the 3D Inshore Surface Minnow, the 3D Inshore Minnow, the 3D Inshore Popper, the 3D Inshore pencil, and the 3D Inshore twitch bait. Captain Steve Ferrel took some time at Icast 2017 in Orlando to introduce us to the entire line. This Inventive Fishing […]
Berkley Gulp has revisited and revised their approaches to the Gulp bait. Berkley Gulp chemist John was kind enough to take some time at Icast 2017 to explain some of the characteristics of the improvements. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here […]
LiveTarget‘s new soft body mullet won Best Saltwater Lure at Icast 2017, and in this video host of Florida Adventure Quest Jason South introduces us to the mullet, as well as the full line of saltwater swimbaits from LiveTarget. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested […]
Egret Baits continues to produce top-notch lures that catch fish. Egret’s Zombie RIP Stick hard lure comes in a floating and a slow sinking model, and each has the movable action to attract fish. These lures are great for the inshore bite, enticing snook, redfish, and trout with a uniquely designed swimming action that accounts […]