New Product Introduction

Product Introduction: Rat-L-Trap Super Nova

Bill Lewis Outdoors has again proven the aeonian eminence of the Rat-L-Trap line of lures with the introduction of the new saltwater edition of the Super Nova. Debuting at ICAST 2014, the Super Nova series (which is available in both fresh and saltwater versions) has been designed to up the ante in fish attracting features. […]

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New Product Introduction

Product Introduction: Shimano Surf System

  Shimano North America introduced several new products at this year’s ICAST in Orlando, Florida, including a first look at Shimano’s new Surf System. Ray Leyva, Surf Specialist for Shimano, introduced the surf system to the media in attendance and them met with Inventive Fishing to give us a closer look at the surf system. […]

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ICAST 2014 New Product Showcase Winners Announced

Congratulations to Johnson Outdoors who took top honors at ICAST 2014 with three category wins and the Best in Show award. Johnson was awarded Best New Watercraft and Best in Show at ICAST 2014 for the new Old Town Predator XL. David Madden and the rest of the crew at Johnson were kind enough to […]

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