New Product Introduction

New Product Introduction: Fins by SoftScience

SoftScience's new Fin shoe for fishing/water use features built-in drainage

SoftScience’s new Fin shoe for fishing/water use features built-in drainage

There’s a new self-draining shoe on the market that looks to be ideal for fishing and boating enthusiasts. The Fin is manufactured by SoftScience, an Oceanside, California based company founded by two of the footwear industry’s most experienced executives: Scott Seamans, one of Crocs founders and chief designers and John Duerden, the former president and COO of Reebok and CEO of Crocs.

After the last Miami Boat Show, SoftScience CEO and president, John Duerden said, “We witnessed the enthusiasm when people put the shoes on. There isn’t a shoe like ours on the market today – they allow the foot to lie flat and relax, and the uniquely cushioned footbed helps disperse body weight evenly across the foot, reducing pressure points and alleviating discomfort.”

SoftScience's Dark Blue Fin

SoftScience’s Dark Blue Fin

The Fin is a lace-up water shoe with a self-draining system and a mesh upper, the Fin watermen’s shoe breathes like a fish. Ideal for fishing and boating enthusiasts, surfers and beachcombers, the Fin holds its grip on slippery surfaces—in the water and out.

The Fin features include:

  • Sturdy lace-up fishing shoe
  • Lightweight, superbly cushioned and stable
  • Woven, breathable microfiber upper
  • Forefoot water flow system
  • Universal Comfort Platform – roomy, relaxed fit
  • Removable, washable Trileon™ insole
  • Trileon™ non-marking, slip-resistant outsole
The Fin (Light Gray)

The Fin (Light Gray)

The Fin is available in Sage Green, Dark Blue, Light Gray, Khaki, and Brown. They are available in whole sizes only from size 7 through 13. They retail for $79.99 online, and are starting to appear in retail spaces across Florida. You can order online at http://www.softscience.com/fin.html

This Inventive Fishing Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of specific products, please see Inventive Fishing’s Gear Reviews and Tech Reviews.

FISH ON!

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