New Product Introduction

New Product Introduction: Columbia Force 12

Columbia's new Force 12 rain gear featuring OutDry Extreme

Columbia’s new Force 12 rain gear featuring OutDry Extreme

Columbia PFG has just announced the release of their new Force 12 rain jacket that is made from their new OutDry Extreme technology.

 

Here’s Andy for Columbia introducing the Force 12 at ICAST 2105:

The Force 12 features

  • OutDry® Extreme waterproof/breathable fully seam sealed
  • Attached, adjustable hood
  • Wire brim hood
  • Abrasion resistant overlays
  • Vented
  • 2-way centerfront PU Vislon zipper
  • Light Rail zippered chest and hand pockets
  • Repositionable waterproof pocket with window
  • Adjustable cuffs
  • Drawcord adjustable hem
  • 360-degree reflection

Columbia’s new OutDry Extreme patent-pending technology is a totally new approach to rainwear. OutDry Extreme is the first waterproof ultra-breathable jacket with a waterproof membrane on the outside of the jacket for permanent water repellency and durability. By putting an abrasion-resistant membrane on the outside where it’s in contact with the rain, there is virtually no risk of the jacket “wetting out” like others do when their DWR wears off. This is a durable, permanent waterproof layer that actively repels moisture and rain. Think of it like a forcefield to rain.

Columbia's new OutDry technology

Columbia’s new OutDry technology

OutDry Extreme technology was in development and testing for over a year and a half. Columbia regularly work with guides, professional outdoors people, and ordinary outdoor enthusiasts from around the world (on every continent including Antarctica) to test their gear before it’s ready to be released. These “beta testers” – who are unpaid for their unfiltered feedback – spend most their lives in the outdoors and don’t hesitate to give us their unfiltered feedback. They have zero tolerance for stuff that doesn’t work.

In total, OutDry Extreme has been tested by 147 people around the globe; from Columbia’s own rainy corner in the pacific northwest to Ireland, and from New Zealand to Germany. It’s been through the paces in nearly every soggy, wet, humid and chilly environment we could find.

Here’s the bad news: OutDry Extreme won’t be on store shelves until early in Spring 2016. You’ll need to suffer through one more rainy season before you can experience it for yourselves. But when it arrives, you’ll have your choice of 19 styles of jackets and pants in several colors, priced from $150 to $400.

This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of specific products, please see Inventive Fishing’s Gear Reviews and Tech Reviews.

FISH ON!

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