New Product Introduction

New Product Introduction: Rheos Floating Sunglasses

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Tired of losing sunglasses overboard? Check out these new floating sunglasses from Rheos. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of specific products, please see Inventive Fishing’s Gear Reviews and Tech […]

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New Product Introduction

New Product Introduction: Evair Deck Shoe by Shimano.

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Shimano introduced a new deck shoe at Icast 2017. Seth Funt kindly introduced us to the new Shimano Evair Deck Shoe. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of specific products, […]

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New Product Introduction

New Product Introduction: Under Armour Capture and Launch Sunglasses.

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Under Armour Sunglasses continues to develop a great line of eyewear for saltwater anglers. This year at Icast in Orlando, Under Armour introduced two new pairs of shades specifically designed for saltwater fishing: the Capture and the Launch.  Fortunately, we’ve already had the opportunity to put these frames in the field, so after you check […]

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New Product Introduction

New Product Introduction: Costa’s Sunrise Silver Lenses

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Costa has added a new color to their lenses options: Sunrise Silver Mirror. This new color is designed for early morning and late evening performance. Matt Aboussie gave us a run down of the new lens addition at Icast 2017. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not […]

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New Product Introduction

New Product Introduction: Dagon Fishing Shirts

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Dagon makes apparel designed for the saltwater angler. Dagon’s Sybil and Wylie were kind enough to introduce us to some of their new gear at Icast 2017. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. […]

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New Product Introduction

New Product Introduction: Floafers

Floafers have jumped in popularity on Kickstarter with innovative versatile shoes that combine the style of driving loafers with the utility of slip-resistant water shoes. “We’re thrilled with the instant validation that consumers around the world have given our idea by backing our campaign in the first week since our launch,” said Floafers co-creator Hayes […]

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New Product Introduction

New Product Introduction: Costa Boundless Collection

  For adventure lovers and experience seekers alike, the world knows no bounds. For these people, Costa introduces its new line of rimless sunglasses, the Boundless collection. Built for living life outside the limits, each of the eight rimless styles are incredibly lightweight, with a comfortable “forget-they’re-on” fit for all day wear. Costa’s Boundless line includes […]

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New Product Introduction

New Product Introduction: Black Strap Industries

Black Strap Industries has been making products for the snow skiing retail market since 2009. This year at ICAST 2015, Black Strap introduced a number of new products designed for anglers. Here’s Black Strap Owner and CEO Abe Shehadeh introducing some of those products: This Inventive Fishing New Product Introduction is for informational purposes only. Inventive […]

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New Product Introduction

New Product Introduction: Heybo Southern Apparel

Heybo Southern has expanded its fishing apparel beyond their distinct graphic t-shirts, including some new technical fishing apparel. Heybo’s own Hunter Cockram gave us an overview of several of the new Heybo products: This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither […]

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Gear Reviews

Gear Review: SoftScience’s New Fin Watermen Shoe

This an Inventive Fishing Gear Review of Soft Science’s new Fin Watermen shoe, a lace-up water shoe with a self-draining system and a mesh upper construction. FISH ON!  

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New Product Introduction

New Product Introduction: Hook & Tackle’s New Cool Breeze Technical Performance Shirt

Hook & Tackle’s new men’s Cool Breeze crew neck short sleeve fishing shirt is made with a proprietary Solar System® UPF 50+ rated fabric – the highest possible rating, that incorporates the latest sun-protection technology and glides over your skin. Cross-Channel fabric technology wicks moisture from the skin to enhance your comfort level. Designed with […]

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New Product Introduction

New Product Introduction: Columbia Megavent PFG

Columbia has reissued its popular Megavent shoe. Here’s Andy from Columbia introducing the new Megavent model at ICAST 2015: The new Megavent features: OutDry® waterproof/breathable construction Blood ‘n GutsTM water and stain resistant treatment Combination mesh and synthetic upper TechliteTM comfort system footbed for extra support and cushioning TechliteTM midsole, superior cushion, high energy return […]

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New Product Introduction

New Product Introduction: Fishmasks

Fishmasks™ is a brand new fly-fishing accessories company dedicated to providing Face Protection to anglers of every discipline. Born in the heart of the Rocky Mountains, all Fishmask™ products are hand-sewn in Denver using materials manufactured in the U.S.  Fishmasks™ is a division of Phunkshun Wear, a proud recipient of the “2015 Made In Colorado 250” award. Each mask features the following technology: […]

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New Product Introduction

New Product Introduction: Stetson No Fly Zone Hats

Stetson has created a functional and safe product that will help keep the pests away: the Stetson No Fly Zone Hats distributed by Dorfman-Pacific. These unique and innovative hats protect against all kinds of pests including; mosquitoes, ticks, ants and flies. The No Fly Zone fabric incorporates odorless and invisible insect repellent technology that includes […]

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New Product Introduction

Product Introduction: Flats Mafia Apparel

We love kick-ass apparel, and Flats Mafia has hit the saltwater fishing scene with some pretty gangsta apparel. Their Mafia-style apparel brings attitude to the world of saltwater technical and leisure apparel. The Flats mafia shirts are UPF+40 and come in a a great range of colors and graphic designs. These are not your run-of-the-mill […]

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