Rapala, the world’s largest manufacturer of fishing lures, has gone to the birds: Angry Birds. You can now purchase all of your favorite Angry Bird characters as Rapala lures, rods, tackle boxes, and other fishing-related items.

Certainly, despite the species conflict, this licensing partnership makes sense. After all, Rapala is the largest global manufacturer and distributor of fishing lures (selling more than twenty million lures a year in more than 140 countries) and Rovio Entertainment‘s Angry Birds is one of the best-selling game apps in mobile technology (Angry Birds has sold more than twelve million copies through the Apple Store since 2010). But perhaps more so, given that both Rapala and Rovio are Finnish companies, the partnership brings together two remarkable companies in the spirit of Finland’s pride.

Let’s not forget that more than 240 all-time fishing world records have been set using Rapala’s lures; surely these Angry Bird lures will increase that number–or at least set new high scores.

Check out the entire line of Rapala Angry Birds at the Rapala Wold site: http://rapalaworld.com/products?field_product_category_tid_i18n=128

FISH ON!

 

fish, Fishing, Lures, Rapala

By Sid

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