Rapala recently unveiled their new Coastal Category of saltwater lures for inshore, near-shore, and offshore applications. At ICAST 2016, Captain Rick Murphy—host of “Sportsman’s Adventures” and the “Chevy Florida Insider Fishing Report”—was kind enough to speak with us about the new Rapala lures. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive […]
ICAST 2016, Lures, New Product Introduction, Rapala, Rick Murphy
Rapala, the world’s largest manufacturer of fishing lures, has gone to the birds: Angry Birds. You can now purchase all of your favorite Angry Bird characters as Rapala lures, rods, tackle boxes, and other fishing-related items. Certainly, despite the species conflict, this licensing partnership makes sense. After all, Rapala is the largest global manufacturer and […]