New Product Introduction

New Product Introduction: Rapala Coastal Category Lures

Video

Rapala recently unveiled their new Coastal Category of saltwater lures for inshore, near-shore, and offshore applications. At ICAST 2016, Captain Rick Murphy—host of “Sportsman’s Adventures” and the “Chevy Florida Insider Fishing Report”—was kind enough to speak with us about the new Rapala lures. This Inventive Fishing New Product Introduction is for informational purposes only. Inventive […]

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