New Product Introduction

New Product Introduction: Berkeley’s Gulp Alive! Saltwater


“When all else fails, go to the Gulp!” You’ve heard that before, right? Well, there’s no doubt that Gulp! has earned a reputation as the go to bait for any number of saltwater angling situations. And now, Gulp! is getting a reboot. Berkeley is improving Gulp’s scent, scent distribution, bodies, and packaging. Josh Silva of Pure Fishing took some time at Icast 2016 to tell us a bit about the changes coming to the ever popular Gulp Saltwater line of artificial baits.

This Inventive Fishing New Product Introduction is for informational purposes only. Inventive Fishing has not field-tested the product addressed here and, thus, neither endorses nor criticizes the product. For critical reviews of specific products, please see Inventive Fishing’s Gear Reviews and Tech Reviews.

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