New Product Introduction

New Product Introduction: Flip Reel by Squiddies

Flip Reel by Squiddies is a modern take on the ancient art of hand line fishing. A hand line gets you up close and personal with the fish you’re trying to catch. Flip Reel makes it safe and easy for you and the kids to enjoy the thrill of catching fish without the hassle of […]

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New Product Introduction

Product Introduction: Zoinx Sunglasses

How many sunglasses have you lost? Take a minute and think back. Go ahead, we’ll wait. Zoinx Polarized sunglasses feature a patented clip integrated into the temples. This clip not only allows you to keep better track of your shades, it allows you to easily accessorize your sunglasses for different activities. Zoinx sunglasses are designed […]

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New Product Introduction

Product Introduction: IceMule High-Performance Coolers

Do you remember that 1986 movie Mosquito Coast? You know, the one where Han Solo drags the young Indiana Jones and the Queen of England into the South American jungle to hang out with Stef from the Goonies and build a perpetual motion ice maker so the natives can make margaritas? I always wondered why […]

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New Product Introduction

Product Introduction: Shimano Surf System

  Shimano North America introduced several new products at this year’s ICAST in Orlando, Florida, including a first look at Shimano’s new Surf System. Ray Leyva, Surf Specialist for Shimano, introduced the surf system to the media in attendance and them met with Inventive Fishing to give us a closer look at the surf system. […]

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