New Product Introduction

Product Introduction: Poseidon Fishing Custom Rods

One of the great things about saltwater sportfishing is that the industry encourages great innovation and competition. For those of us who take fishing as more than a hoby, but as a lifestyle or a profession, innovation in gear can be the lifeblood of the industry. No where is this perhaps more true than within […]

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New Product Introduction

Product Introduction: Penn Battle II Spinning Reels

There is no question that PENN sits atop the pantheon of the fishing reel world–and has since World War II. At ICAST this year, PENN once again proved why it is one of the–if not the–most respected rod and reel manufacturers in the world. PENN claimed the Best Saltwater Reel award in the New Product […]

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New Product Introduction

Product Introduction: Shimano Surf System

  Shimano North America introduced several new products at this year’s ICAST in Orlando, Florida, including a first look at Shimano’s new Surf System. Ray Leyva, Surf Specialist for Shimano, introduced the surf system to the media in attendance and them met with Inventive Fishing to give us a closer look at the surf system. […]

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